Public Relations

The program aims to teach students the characteristics of consumer behavior and needs, as well as technologies for facilitating the exchange of products and services between organizations and individuals;

To provide the student with a broad knowledge of the field of public relations, which includes the study and critical understanding of theories, principles, strategic communication plans;

To develop in the student the practical skills necessary for performing tasks in the field of public relations, effective communication, problem-solving, and independent work;

To prepare graduates with competencies compatible with the demands of the labor market in the field of public relations, who will have a solid foundation for continuous professional development and continuing their studies at the next level.