Klaus Hipp’s Public Lecture for Students

Klaus Hipp, a famous German artist and entrepreneur, founder of the global baby food brand HIPP, and honorary doctor of GTU, who was visiting Georgia, met with students of the Georgian Technical University and gave them a public lecture.

Klaus Hipp’s public lecture was dedicated to the popularization and branding of pitcher wine.

As the founder of HIPP, an honorary doctor of GTU, noted, pitcher wine is gaining more and more popularity in international markets, especially among those who love wine made using natural and traditional methods.

Klaus Hipp spoke with students from various faculties of the Georgian Technical University about the global scale of pitcher wine and offered ideas in this direction, which expresses the concept based on uniqueness and cultural significance of pitcher wine.

The public lecture was attended by the Vice-Rector of the Technical University. As Professor Tamar Lominadze noted, Klaus Hipp’s cooperation with the Georgian Technical University is multifaceted and includes academic, cultural, and educational areas.

This public lecture is another important step towards deepening Georgian-German education and business ties. According to Tamar Lominadze, Klaus Hipp’s experience and vision on the role of innovation and design in marketing inspire both students and professionals in Georgia.
 

“The Georgian Technical University has been connected by many years of fruitful cooperation with the founder of the global brand HIPP.

Each visit by Klaus Hipp gives new inspiration and motivation to our students. It is important that young people see such examples in reality – people who care about the development of society, invest in education and care about creating a better future.

For years, Klaus Hipp held a competition for students of the International School of Design and invited the winning students to Germany to undergo a one-month internship at his company. In this way, dozens of students gained experience. It was a unique opportunity for students to gain European experience in a high-tech and successful company, HIPP.

Today’s public lecture is especially important for us, because Georgia is a country of wine, and today’s topic – pitcher wine – holds a special place in our culture. Pitcher wine is characteristic only of Georgia, and accordingly, we are trying to popularize it internationally. Regarding this topic, Mr. Hipp’s opinions, recommendations, and views will be interesting and worth considering for our students.

At the initiative of Klaus Hipp, this event was attended the students of the Faculty of Design, and also by students of the Faculties of Chemical Technology, Informatics and Management Systems, Business Technologies, and Energy.

I am sure that the Georgian Technical University will host Klaus Hipp many more times. He inspires future generations and tirelessly shares his knowledge and experience with the youth,” said Tamar Lominadze.